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Kyiv, July 1, 2008 - Brand of Inter TV channel has become the best brand in the "Mass Media" sector according to the assessment of the experts of the journal "Guard" (Publishing House "Galician Contracts") for June 2008.
In addition, this is the only brand in the mass media sector, which has made it into the best 50 and the best 100 of Ukrainian brands across all of the industry sectors. Notably, the rating includes some parent international brands, which represent strong Ukrainian brands. In these cases, only the Ukrainian sub-brands of the international companies were assessed.
Altogether, the full rating, compiled by "Guard", comprises the best 200 domestic brands. The methodology of assessment of the price of the brand is based on the principles and practices of international assessors. The research of such internationally well accredited companies, as Interbrand and BrandFinance, was taken as the basis for the assessment.
Thursday, July 03, 17:52
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